The struggle is real: over 60% of CRM projects fail to gain user adoption.
Visit any conference or user group that focuses on customer relationship management, and you’ll inevitably find well attended sessions that focus on user adoption. If you’re struggling with adoption, there are dozens of articles on our blog to help with this.
But today, I want to focus on some of the reasons that…
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Blog Syndicated with Geoff Ables’s Permission
More About This Author
- Bestselling author and global keynote speaker, Geoff Ables is a thought leader on digital customer and employee engagement. Geoff's most recent book, "The LUCK Principle: Business Results at the Intersection of People and Profit," delivers fresh insight and inspiration into creating people-centric digital workplaces. As a leading expert on customer and employee engagement, Geoff has delivered keynotes and articles for: Summit EMEA, Customer Experience South Africa, Engage, EuroForum, BusinessWeek, USA Today, CRM Evolution, Smart Call Center and many others. His firm, C5 Insight, has twice been named an Inc 5000 company, and advises clients on digital customer and employee experience projects. Geoff is also an avid motorcycle and wine enthusiast and has appeared as a guest on TruTVs's, "The Impractical Jokers."