It’s a question we hear all the time: “why do I need to track my activities in our CRM solution?” And it is often accompanied by other questions like, “why do we need to have a goal about the number of activities we’re tracking?” and, “for that matter, why do I have to use CRM at all?”
It’s a fair question. You’re a professional. You’ve been doing this job for years, and you’ve been meeting…
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More About This Author
- Bestselling author and global keynote speaker, Geoff Ables is a thought leader on digital customer and employee engagement. Geoff's most recent book, "The LUCK Principle: Business Results at the Intersection of People and Profit," delivers fresh insight and inspiration into creating people-centric digital workplaces. As a leading expert on customer and employee engagement, Geoff has delivered keynotes and articles for: Summit EMEA, Customer Experience South Africa, Engage, EuroForum, BusinessWeek, USA Today, CRM Evolution, Smart Call Center and many others. His firm, C5 Insight, has twice been named an Inc 5000 company, and advises clients on digital customer and employee experience projects. Geoff is also an avid motorcycle and wine enthusiast and has appeared as a guest on TruTVs's, "The Impractical Jokers."